8 Vietnamese Fashion Brands To Check Out On Your Next Trip To Ho Chi Minh City

In the last year, we’ve seen an increasing number of celebrities and trendsetters turning to Vietnamese fashion brands for their bold, innovative designs. From striking stage ensembles to viral Instagram posts, Vietnamese labels are making waves for their ability to create distinctive and artistic looks that appeal to the ever-changing tastes of fashion girls all around the world. We caught a first glimpse of the brands’ growing popularity with Ho Chi Minh City-based brand Fancì Club. Founded by Duy Tran, her designs have been the catalyst for trends like rosette-adorned matching sets, bow-clad corsets and sheer asymmetrical flowing skirts.

That was just the start of the Vietnamese fashion label boom, and their transition onto the global stage. While fashion can be a competitive and daunting industry to enter, Vietnamese brands have risen against all odds to become viral sensations. We are seeing unmatched creativity, fabulous campaigns and impressive celebrity clientele, including the likes of BLACKPINK, Bella Hadid, Doja Cat, aespa and many others.

With a plethora of rising stars in the Vietnamese fashion stratosphere, here are some Vietnamese fashion brands to check out on your next trip to Ho Chi Minh City.

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1. LSOUL

If you’re wondering what all your K-pop biases have been wearing on stage, it’s LSOUL! The brand has been spotted on K-pop’s It girls, from BLACKPINK’s Jennie to the girls of aespa and Babymonster, and even Madison Beer. Founded in 2017 by Nguyen Trong Lam, LSOUL’s designs are undeniably eye-catching and characterised by their blend of “femininity and individuality”, as per the brand’s website. LSOUL’s creations are the perfect mix of experimental and flattering, with structured silhouettes and daring textures and patterns. The brand is most well-known for its corset and mini skirt sets, as well as its striking body-hugging mini dresses.

Notably, LSOUL has garnered significant international recognition in the last year. Its pieces were worn by Jennie and Lisa in their “Mantra” and “New Woman” music videos respectively. The brand has also been engaged to create custom stage outfits for aespa, Madison Beer, TWICE and 2NE1.

The LSOUL store is located in District 1, Ho Chi Minh City. Visit LSOUL’s website for more information.

2. TATICHU

TATICHU is a brand that will resonate with the experimental and maximalist fashion girls, those who love to have fun with their style. With its sculptural structures and unique embellishments, TATICHU’s collections are a burst of youthful energy. Edgy yet fun, its designs are a celebration of being authentically yourself, much like Charli XCX’s “BRAT” era.

Featuring lace-up details, cropped jackets, body-hugging corsets, and eye-catching graphic and textural patterns, TATICHU strikes a perfect balance between femininity and streetwear. Notably, denim is often a standout material in many of its collections, reimagined with innovative cuts and finishes, adding a touch of fun to the timeless fabric. Visit its store in District 3 of Ho Chi Minh City for some of the most lively options for a girls’ night out fit.

The TATICHU store is located in District 3, Ho Chi Minh City. Visit TATICHU’s website for more information.

3. Huelley Rose

Huelley Rose is renowned for its contemporary yet sophisticated take on womenswear—expressed through bold cuts and the use of refined, luxurious materials. Its pieces often feature clean lines and sleek silhouettes that are enhanced with details like asymmetrical hemlines, structured corsetry, and delicate ruching.

Somewhere along the lines of romantic and edgy, Huelley Rose gives us the best of both worlds with flattering cuts that celebrate the female form, such as fitted bodices and flowing skirts. Additionally, accents like cut-outs, lace-up details, and tiered layers are seamlessly incorporated to give each piece a subtle edge.

The Huelley Rose store is located in District 1, Ho Chi Minh City. Visit Huelley Rose’s website for more information.

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4. FANCì CLUB

Founded in 2018 by Duy Tran, Fancì Club has grown to become one of the most highly celebrated Vietnamese brands worldwide. It is best known for its celebrity-approved trend-setting designs, which exude confidence and sensuality with daring cut-outs and skintight silhouettes while embracing a fun and flirtatious energy with romantic embellishments. The brand is most famous for its viral rosette-embellished corsets and flowing ruffle dresses, spotted on A-listers such as Kylie Jenner, Hailey Bieber and Bella Hadid, to name a few.

Fancì Club’s bold designs have seen spotted on the likes of BLACKPINK’s Lisa and Jisoo, Dua Lipa, Doja Cat and Olivia Rodrigo.

The Fancì Club store is located in District 2, Ho Chi Minh City. Visit Fancì Club’s website for more information.

5. BUPBES

BUPBES, derived from the Vietnamese term “búp bê”, meaning “dolls”, is a trendy brand that exudes both class and playfulness. True to its name, BUPBES’s doll-like blend of feminine silhouettes and daring contemporary touches have made it a favourite amongst K-pop idols, especially on stage. Its charming pieces often involve delicate embellishments, soft fabrics and flattering silhouettes as well as bold patterns to add an edge.

BUPBES’s designs have been spotted on the likes of TWICE’s Tzuyu, BLACKPINK’s Rosé and all the girls of (G)-IDLE.

Visit BUPBES’ website for more information.

6. Aeie Studios

AEIE Studios, a Ho Chi Minh City-based label, is dedicated to creating Vietnamese culture-inspired designs into contemporary works of art. Its innovative silhouettes often feature asymmetrical cuts, strategic cut-outs, and avant-garde layering techniques. Notably, the brand’s frequent emphasis on the use of deadstock fabrics will appeal to those looking out for sustainable fashion.

The AEIE Studios store is located in District 2, Ho Chi Minh City. Visit AEIE Studios’ website for more information.

7. DATT

DATT is the perfect option if you’re on the search for something sophisticated and distinctive. It is popular for its viral tattoo skin mesh top as well as its textural blouses and evening dresses. DATT often opts for neutral palettes with an added flair from unique ruffle details, drapes and tired layering. Yes, she is DATT girl.

DATT’s star-studded clientele includes none other than renowned model Elsa Hosk and award-winning singer Raye.

The DATT store is located in District 1, Ho Chi Minh City. Visit DATT’s website for more information.

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8. So Dópe Club

So Dópe Club is a Gen Z fashion girl’s uniform—It’s trendy, youthful and playful. The brand draws inspiration from current fashion trends and incorporates their own unique touch with fun button detailing, lace trim and bold patterns. From ‘office siren’ matching sets to ‘tenniscore’ So Dópe Club is perfect for those that love trendy standout ensembles for any and every occasion.

The So Dópe Club store is located in District 3, Ho Chi Minh City. Visit So Dópe Club’s website for more information.