2025 has barely passed the halfway mark, yet the K-pop scene has already served up a buffet of visually captivating and sonically addictive music videos.
Fans across the globe have streamed these releases non-stop, creating viral moments, setting records, and sparking fierce discussions. Here’s a comprehensive breakdown of the Top 10 Most Viewed K-pop Music Videos of 2025 (so far) — based on YouTube view counts and cultural impact.
1. BABYMONSTER – “BILLIONAIRE” (100M views)
While it wasn’t even a formal music video, this Exclusive Performance Video turned viral sensation, BILLIONAIRE catapulted BABYMONSTER into the elite tier of K-pop rookies. Their sleek choreography, futuristic visuals, and intense charisma earned the group 100 million views — a staggering figure that fueled debates over what constitutes an “official” MV. Still, the public’s obsession proves this performance holds just as much cultural weight.
2. Lisa – “Born Again” ft. Doja Cat, RAYE (~84M views)
Lisa’s return was nothing short of cinematic. Born Again is a high-energy, genre-blending track that showcases Lisa’s fierce charisma alongside the sass of Doja Cat and the vocal grace of RAYE. Visually, the MV is a fashion-forward feast mixing Thai flair, Western edge, and YG’s unmistakable production polish. Despite minimal promotions, the MV raced to 84 million views, underscoring Lisa’s global influence.
3. Jennie – “Like JENNIE” (~82M views)
Asserting her individuality, Jennie returned with Like JENNIE, a confident anthem draped in bold beats and striking visuals. The track blends modern pop-trap with her signature cool-girl flair, making it a playlist favorite. The MV’s styling, shot composition, and viral choreography helped it top iTunes charts in over 40 countries and debut impressively on the Billboard Global 200.
4. BABYMONSTER – “Really Like You” (~80M views)
A refreshing contrast to** BILLIONAIRE**, Really Like You delivers cuteness, comfort, and charm. It’s a B-side MV that exceeded expectations with its sweet, relatable visuals and approachable vocals. This softer, youth-inspired concept has garnered over 80 million views, proving BABYMONSTER’s versatility and the strong emotional connection they’re building with fans.
5. Jisoo – “earthquake” (~65M views)
Jisoo‘s long-awaited solo comeback earthquake shook fans in all the right ways. Channeling drama, vulnerability, and strength, the MV showcases cinematic storytelling and a more expressive side of BLACKPINK’s eldest member. The success of this release (65 million views and rising) highlights the massive anticipation and payoff for her solo identity.
6. TREASURE – “YELLOW” (~60M views)
Back with a more mature image, TREASURE’s YELLOW explores introspection and emotional growth. With intense visuals and a memorable chorus, the MV achieved rapid viewership growth, pushing past 60 million views. The group’s evolution is evident, and this release marked a definitive step forward in their artistry.
7. Izna – “SIGN” (~58M views)
A pleasant surprise on this list, Izna born from I-LAND 2 is a rookie group that has quickly built a loyal fanbase. SIGN is catchy, stylish, and perfectly on-trend, with dynamic camera work and confident performances. Gathering 58 million views, it sets a strong precedent for the group’s future.
Jennie teamed up with American rapper Doechii for a high-concept, fashion-heavy track. ExtraL is a bold visual statement, featuring eccentric sets, runway-worthy outfits, and genre-pushing sound. With 56 million views, it not only cements Jennie‘s reputation as a style icon but also as a boundary-pusher in global music collaborations.
9. Jennie – “ZEN” (~47M views)
Switching gears, ZEN offers a calming, healing vibe with artistic visuals rooted in meditation and reflection. This side of Jennie – mature, serene, and mystical – is a marked departure from her usual bold aesthetic. Over 47 million views prove fans are embracing this multi-faceted portrayal.
10. LE SSERAFIM – “HOT” (~46M views)
The girl group’s spring comeback HOT is a fun, summery blend of pop, rock, and disco. With vibrant visuals and viral potential, it attracted over 10 million views in just one day and currently sits at 46 million. It’s a strong example of how LE SSERAFIM continues to shape fourth-gen girl group trends.
Whether it’s the rookie power of BABYMONSTER, the enduring solo dominance of BLACKPINK’s members, or surprise breakthroughs like Izna, the K-pop MV race in 2025 is already intense and fascinating. With more comebacks expected this summer, the rankings may yet shift—but these 10 videos have already left an unforgettable mark on the year.