On the heels of the release of their debut album, DRIP, K-pop rookies BABYMONSTER have landed their first major fashion campaign with none other than Moon Boot and adidas.
The two brands have teamed up to release the perfect collaboration for winter, mixing adidas’s innovative technology with Moon Boot’s unmistakable silhouettes. For the accompanying campaign, the brands tapped BABYMONSTER and French-Algerian content creator and author Lena Mahfouf.
The collection, available now, features footwear as well as activewear pieces with a street style flair, which both the BABYMONSTER members and Mahfouf model.
Instagram content
This content can also be viewed on the site it originates from.
“This is an exciting moment for adidas Sportswear – our first brand collaboration – and we are thrilled to be joining forces with the iconic snowshoe specialists, Moon Boot,” Aimee Arana, the general manager of sportswear and training at adidas, said in a statement. “adidas Sportswear is all about blending sport performance with trending style, which is exactly what this capsule collection set out to offer. The next-gen are all about tapping into functional fashion, and we want to help them do so with confidence and comfort. Working relentlessly with the Moon Boot team, this range of silhouettes can be paired together or worn separately to create playful looks with a sport meets style aesthetic for the colder season – we can’t wait to see it hit the streets!”
adidas’s collaboration with Moon Boot launched worldwide from November 7 on the adidas and Moon Boot websites, in stores and via the adidas app.