PD (Production director)
PDs or production directors coordinate live broadcasts, camera work, and stage directions for music shows. They ensure seamless productions of weekly shows like KBS’ Music Bank, SBS’ Inkigayo, or MBC’s Show! Music Core, working with multiple artist teams daily to create compelling performances as these are important for promotional activities. The position requires extensive technical knowledge and quick decision-making skills during live broadcasts.
See also: How K-pop fan culture is reshaping business strategies and redefining brand loyalty
Fan marketing manager
These specialists develop and implement strategies to grow fan loyalty and engagement and expand fan communities. They oversee fan club operations, plan fan meetings, and manage social media content. YG Entertainment and SM Entertainment’s fan marketing teams pioneered many industry standards, including the lightstick culture and the creation of official fan clubs complete with fandom names. For example, Bigbang’s fandom is called VIP, 2NE1’s fandom is called Blackjack, Girls’ Generation’s fandom is called SONE, Red Velvet’s fandom is called ReVeluv, and aespa’s fandom is called MY.