YG Executive Producer Yang Hyun-suk presented YG’s new master plan to accelerate the launch of rookies along with strengthening the activities of artists such as Blackpink, Baby Monster, and Treasure.
YG Entertainment posted ‘BLACKPINK, BABYMONSTER, TREASURE, AND UPCOMING ROOKIES | YG ANNOUNCEMENT’ on its official blog on the 26th. This is the first interview video of executive producer Yang Hyun-seok this year, which contains YG blueprints to fill the second half of 2025.
Yang, who appeared after seven months, excited global music fans by saying that he would be able to deliver the news of BLACKPINK’s new song release soon. BLACKPINK’s last new song is a full-length album “Born Pink” released on September 16, 2022, officially announcing the news of the new song’s release in about two years and eight months.
In addition, Baby Monster is also engaged in tight activities. Starting with the pre-release single release on July 1, the second single in September and the mini-album release on October 1 are expected to take a restless step. The title of the pre-released single is “HOT SAUCE,” which is the first new song in about eight months since the first full-length album [DIRP] released on November 1, 2024.
“HOT SAUCE” is a hip-hop song from the mid-to-late 1980s, Yang said. It is a song that is very addictive and is released like a gift in the hope that you will enjoy this summer. I tried it thinking, “How would it feel to sing the early hip-hop music genre of 40 years ago for Baby Monster, who is an average teenager?” and I got a very satisfactory result, he said.
Treasure will also release a new mini album on September 1. Director Yang said, “We will do our best to support Treasure to release more than two albums every year and continue to meet with fans.” Following their comeback, Treasure plans to start their new world tour in October.
Yang surprised music fans by telling them not only the schedules of his singers, but also the composition of YG trainees and their plans to announce rookies for the first time.
General manager Yang said, “YG is currently preparing two male and two female teams to debut, and I really want to launch a boy group next year.” In particular, there is a team that wants to launch a new girl group as soon as possible, and it is said that the number of members has been confirmed with four members.
YG will release the practice videos of the four members sequentially from the 28th. Yang said he would show the practice videos of the next rookies in advance, as Baby Monster did before its debut, adding, “I hope you will see and evaluate their skills as they are, as they are, as they are, as they are, as they are.”
However, as Yang said he wants to focus more on the growth of Baby Monster by the end of next year, the official debut period of YG’s new girl group is expected to be after that.
YG is expected to spend the second half of 2025 busier than ever with the news of BLACKPINK’s upcoming new song release, a large-scale world tour starting July 5, Baby Monster’s July single and October mini album release, Treasure’s September 1 mini album release and October world tour schedule.
At the end of the interview, Yang emphasized that YG’s internal system has changed and developed significantly over the past year. He said, “We will show YG’s upgraded system from the second half of this year,” adding, “We are making it a top priority to increase IP by accelerating rookies’ debuts.”
In the video after the interview, “THE FIRST MEMBER OF YG” is called NEXT GIRL GROUP. The caption ‘STAY TUNED’ was inscribed. As Yang expressed extraordinary confidence, global music fans are paying attention to the first member of the four-member girl group, which will be unveiled on the 28th.
[JI SEUNG HUN, STAR TODAY Reporter]